Mercy Amarachi Okoroafor, RN

SEO & AI Search Growth Specialist | Registered Nurse | Technical SEO | Healthcare Content Strategy

Lagos, NG.

About

Results-driven Registered Nurse and SEO & AI Search Growth Specialist with 3+ years of experience in technical SEO, AI Search optimization, and content strategy. Expertly combines clinical knowledge with advanced digital marketing expertise to develop trustworthy healthcare content and drive organic growth. Proven ability to enhance online visibility, optimize search engine performance, and deliver high-quality, evidence-based patient care.

Work

Lennox Hospital

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Registered Nurse

Lagos, Lagos State, Nigeria

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Summary

Provided comprehensive, evidence-based nursing care and patient education within a dynamic hospital environment, ensuring optimal patient outcomes.

Highlights

Delivered high-quality, evidence-based nursing care to diverse patient populations, consistently ensuring patient safety and promoting recovery.

Administered medications accurately and efficiently, coupled with comprehensive patient and family education, enhancing treatment adherence and health literacy.

Collaborated seamlessly with multidisciplinary healthcare teams to formulate and implement individualized care plans, improving patient recovery pathways and overall experience.

Freelance

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SEO Specialist

Remote, N/A, Nigeria

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Summary

Led comprehensive technical SEO audits and developed advanced AI Search and Generative Engine Optimization (GEO) strategies to boost organic visibility for clients.

Highlights

Conducted in-depth technical SEO audits for various websites, identifying critical performance issues and implementing data-driven solutions to improve search engine rankings.

Developed and executed innovative AI Search and Generative Engine Optimization (GEO) strategies, resulting in significant increases in organic traffic and enhanced user engagement.

Improved website crawlability and organic visibility through strategic optimization techniques, leading to better search engine indexing and higher positions in search engine results pages.

FlowSuite

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SEO Copywriter

Remote, N/A, N/A

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Summary

Crafted compelling, SEO-optimized content to drive engagement and improve search engine performance for FlowSuite.

Highlights

Developed high-quality, keyword-rich SEO copy for various digital platforms, aligning with content strategy to boost brand visibility and attract target audiences.

Implemented on-page optimization techniques, including meta descriptions and title tags, to enhance content ranking and drive organic traffic.

Collaborated with marketing teams to ensure content consistency and effectiveness across campaigns, contributing to overall digital presence and user acquisition.

HealthHive

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SEO Strategist

Remote, N/A, N/A

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Summary

Developed and implemented comprehensive SEO strategies for HealthHive, specializing in healthcare content optimization and organic growth.

Highlights

Designed and executed data-driven SEO strategies tailored for healthcare content, significantly enhancing online authority and patient engagement.

Analyzed performance metrics using advanced tools to refine strategies, resulting in improved search rankings and expanded organic reach for critical health information.

Leveraged clinical knowledge to optimize healthcare-related content, ensuring accuracy, trustworthiness, and compliance with industry standards to build credibility.

Education

Abia State College of Nursing Sciences, Amachara Campus

Amachara, Abia State, Nigeria
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Registered Nurse (RN) Diploma/Degree Nursing

Courses

Clinical Rotation: Federal Medical Centre Umuahia

Clinical Rotation: National Orthopaedic Hospital Enugu

Clinical Rotation: Queen Elizabeth Hospital

Clinical Rotation: Freda Medical Centre

Clinical Rotation: Itumbuzo Rehabilitation Centre

Community Health Posting – Ubakala

Skills

SEO & Digital Marketing

Technical SEO, AI Search, Generative Engine Optimization (GEO), Healthcare SEO, Content Strategy, Structured Data, Core Web Vitals, GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, WordPress, SEO Copywriting, Organic Growth.

Healthcare & Nursing

Evidence-based Nursing Care, Medication Administration, Patient Education, Multidisciplinary Team Collaboration, Clinical Knowledge, Patient Safety.